Humanitarian Service

In-PersonTeam (1-6)Early Submission

View Official PDF (Page 83)

Create and implement a crowdfunding campaign to raise funds, support, and awareness for a Helping Hand for Relief and Development (HHRD) project.

Format

In-Person

Submission Requirements

Early Submission (2 weeks prior):

• Campaign plan submitted to MyMIST
• Link to crowdfunding site

On-Site:

• Three (3) copies of the Campaign Plan

Registration Guidelines

1. A minimum of one (1) and a maximum of six (6) people can register.
2. One submission per MIST team/school.

Procedure

1. Create and implement a campaign plan and crowdfunding site for a Helping Hand for Relief and Development (HHRD) project.

   • Find more information at HHRD’s website.

2. Campaign plan must be no more than 6 pages:

   • Typed with 12-point Times New Roman font, double-spaced, 1” margins
   • Include Title Page with campaign name, competitor MIST IDs, and competition name
   • Include abstract (max 250 words), Table of Contents, and Bibliography
   • Include campaign goals (written as SMART goals), campaign calendar/timeline
   • Include ideal funder profile/targeted funder personas section
   • Include marketing plan

3. Describe the implementation strategy including social media and community engagement plan.

   • Paid social media promotions are not permitted.

4. Optional: Include digital and physical collateral (pamphlets, stickers, infographics), screenshots, and alternative marketing plans.

5. Crowdfunding site content should:

   • Identify the problem
   • Describe HHRD’s solution
   • Explain the crowdfunding campaign
   • Display incentives planned

6. Prepare a 5-7 minute presentation for judges:

   • Focus on lessons learned about the issue, HHRD’s intervention, crowdfunding, and community engagement
   • May present recommendations to HHRD for better digital crowdfunding engagement

7. Optional: Students are encouraged to use marketing analytics.

   • +1 bonus point for analytics providing valuable inferences (Conversion Rate, Marketing ROI, Average Lead Close Rate, Impression/Reach Rates)

8. Present for 5-7 minutes then field questions from judges.

   • Not all students required to speak, but all registered students must be present for Q&A.

9. Donations received after cut-off date won’t count toward goal but still go to the humanitarian fund.

10. Provide community service initiatives to teach your community about the humanitarian cause.

    • Examples: afterschool events, mosque/community center lectures

11. All submissions labeled with MIST ID ONLY - points deducted if names appear.

12. Teammates not present without valid reason will result in point deductions for entire group.

13. Provide clear information about team size and fundraising goal to judges.

Important

Paid social media promotions are not permitted for this competition.

Minimum Fundraising Goals

Team Size	Minimum Goal
1-5 students	$100
6-10 students	$250
11-25 students	$500
26-50 students	$750
51-100 students	$1,000
Over 100 students	$2,000

Bonus: Teams who raise double or more their goal amount receive +2 bonus points

Checklist

• Campaign plan (6 pages max) with Title Page, Abstract, TOC, Bibliography
• Crowdfunding site link
• SMART goals and campaign calendar
• Marketing plan and implementation strategy
• Community engagement documentation
• Submission labeled with MIST IDs and Competition Name

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Interactive Scoring Ballot

Interactive Ballot

Enter scores to calculate the total automatically.

Criteria	Score
Section A: Technical (30 points)
General Rules Crowdfunding campaign created on time with complete marketing plan Participants all present and on time No identifiers aside from MIST ID Numbers Presenters professionally credible and appropriately dressed Presentation is 5-7 minutes, Q&A is 3 minutes
Presentation Presentation explains lessons learned from campaign Format can be verbal, video, PowerPoint, or combination Includes recommendations for HHRD based on learnings Speakers demonstrate adequate practice and subject mastery Presentation flows smoothly and logically Topic presented in relevant, engaging manner for high school students
Section Subtotal	0 / 30
Section B: Content (40 points)
General Content Crowdfunding campaign properly summarizes project with engaging writing Problem well-defined with facts and statistics HHRD's intervention explained with donation usage Marketing best practices used Proper outline of community engagement and education efforts
Creative Content Thorough, complete, sophisticated marketing plan Diverse and appealing marketing collateral (5+ pieces) Collateral suitable for articulated Ideal Customer Profile
Section Subtotal	0 / 40
Section C: Implementation (30 points)
Implementation Campaign conducted over extended period (weeks, not days) Strategic rollout plan for social media and community outreach Project accomplished by teamwork of all registered members Clear implementation plan through campaign calendar Variety of marketing methods used Adequate explanation for physical and digital donations
Results Campaign met its fundraising goal (+2 bonus for doubling goal)
Section Subtotal	0 / 30
Analytics formulas used correctly OR doubled fundraising goal (+2 points)	+2
Total Score	0 / 100